SUGAR BAKERS REBRAND

OVERVIEW

For this project, I was tasked with selecting a local restaurant and completing a thorough rebranding.

CONCEPT

Sugar Bakers is a local brunch restaurant with a wide variety of food and services. I found that their existing branding did not represent them well and did not display how much they have to offer. The restaurant not only has a bakery but also a deli and bistro menu, as well as a coffee and wine bar. I leaned into representing them in a new way by tying in all aspects of their services and what they have to offer.