ALFACCINO

OVERVIEW

For this project, I was tasked with creating and developing a snack or beverage brand with an incorporated mascot.

CONCEPT

I created Alfaccino, a fictional Italian espresso martini beverage brand. The mascot, Alfie, is illustrated and based on my dog. He brings unique character and life to the brand. 

SILVER ADDY-BRANDING

American Advertising Federation (AAF) Awards -Coastal Bend