AWARDS
SILVER AWARD
SPECIAL JUDGES AWARD
American Advertising Federation (AAF) Awards -Coastal Bend
WILDLFLOWER ADVERTISING CAMPAIGN
OVERVIEW
This Advertising campaign consists of a multimedia variety of work for one existing brand. The campaign was required to have a concept and stylistic direction.
CONCEPT
The driving idea behind my campaign for the brand Wildflower, a popular phone case company, is the idea of your case speaking for you. The concept is about how you can be perceived when someone looks at your case, and how it is a form of expression.
ORGANIC SOCIAL MEDIA
PAID SOCIAL MEDIA
TESTIMONIAL ADVERTISEMENT
EMAIL DESIGN
AMAZON IMAGE STACK
DIGITAL BANNER ADVERTISEMENT
RADIO SPOT
TELEVISION SPOT
GUERRILLA MARKETING TACTIC
STRATEDGY
My target audience is very active on Instagram so creating a social media competition would be new and innovative. It will drive new and existing customers to purchase phone cases as well as show of their current Wildflower case is they have one. The competition will be a “Mirror Selfie Competition” where participation is completed through posting a mirror selfie with a Wild Flower Case, tagging @WildflowerCases on Instagram, and using the hashtag #WildflowerMirrorSelfie.
PROMOTIONAL ITEM
Each winner will receive two free tickets to ACL that will be mailed to their house. Once in the festival, they can go to the ACL booth to pick up their branded phone carrier lanyards. These clear iPhone lanyards will not only be a cute branded promotional item for Wildflower but also a functional bag for concert-goers to keep around their neck. They will showcase the user’s iPhone case and promote the brand. The back of the phone carrier also includes a mirror. The first 150 people to visit the Wildflower booth at ACL will receive a free lanyard phone carrier as well as the contest winners.