BEST OF SHOW

GOLD ADDY-INTEGRATED CAMPAIGN

American Advertising Federation (AAF) Awards -Coastal Bend

SILVER ADDY

American Advertising Federation (AAF) Awards District 10

CHOLULA REBRAND & CAMPAIGN

OVERVIEW

For this project, I was tasked with selecting an existing brand and completing a thorough rebranding and marketing campaign. I designed marketing collateral, including a brand identity system, print advertisements, digital media marketing, environmental advertisements, merchandise, and more.

CONCEPT

I chose the popular hot sauce brand Cholula to complete this rebrand and marketing campaign. I maintained brand equity and authenticity by tying the new brand with the old packaging as well as honoring their Mexican roots and history. All collateral and deliverables are consistent and bring a new spirit to the brand that will elevate brand awareness and loyalty.