PATAGONIA CATALOG

OVERVIEW

This project was to create a sixteen-page catalog for an existing brand. I was tasked with developing a theme for the catalog as well as stylistic direction.

CONCEPT

The theme for the Patagonia Catalog is “Reach Your Peak”. The catalog focuses on hiking gear, particularly in colder climate regions. I experimented with photography layering and color. I tried to maintain visual consistency across the catalog and create visually interesting layouts